21 Characterisitics Of Successful Bloggers

21 Characteristics Of Successful Bloggers

People start blogs every day, many with hopes that one day they will be able to work from home full-time and ditch the retail scene. However, just as many people leave their blogs, abandoning them when they don’t get the results they want when they want them. I’ve learned a lot as a blogger and with many years of observation, I’ve noticed 21 characteristics of successful bloggers, which is part of the reason I’m still around and haven’t given up hope.

21 Characteristics Of Successful Bloggers

These characteristics are not going to guarantee you’re going to succeed as a blogger, but they are common among most successful bloggers I’ve come across. While every single item listed may not be for you, if you find yourself stuck, you may want to revisit this post and reconsider some of the following ideas.

1: Know Why You’re Blogging

Before you even create your blog, you need to have an idea of why you’re blogging. Is this just a hobby, experiment, or is this something you want to take seriously and really make a career of?

Knowing why you blog is going to keep you motivated during those times you feel like it’s just too much, and trust me, you’ll start to feel that way no matter how long you’ve been going at it.

2: Choose A Topic (Or Multiple Topics)

This is also referred to as a “niche”. It’s just a fancy way of saying “blog topic” or creating content that will appeal to a specific group of people. (See? Wealthy Affiliate has taught me a lot!)

Make sure to choose something you actually want to learn and write about, or you’re going to triple your chances of giving up on your work before it even has a chance to start paying off.

3: Post Consistently

What’s the point of having a blog if you’re not going to create new content? It’s content that’s going to keep readers coming back for more, so make sure to post new content regularly.

Some bloggers post sporadically, while others stick to a more strict posting schedule. From what I’ve seen and read, it’s up to you to choose the best method for your lifestyle, though rumor has it the more you post, the faster you’ll see results.

4: Quality Over Quantity

It’s not going to mean much if you make a lot of low quality posts. It’ll actually make things worse. It’s great if you want to post daily (when I first started this blog I was posting daily) but if you’re posting half-ass content daily, then people aren’t gonna stick around and your blog will just sit there, offering nothing for you or your readers.

Make sure the content you create helps others and isn’t all about you. The exception, of course, is if your blog is simply an online journal or revolves around a specific niche that is interested in your point of view. (Think a blog about reviews).

No matter what you decide to write about, it should provide some kind of useful information to readers that will help solve their problems or answer their questions.

5: Read Other Blogs

It’s easy to get so caught up in creating your own content that you completely forget about the rest of the world. I’ve been there, I’ve done it.

Starting a blog is exciting, but it’s never a good idea to go on complete lock down.

Reading blogs other than your own will not only help you connect with other bloggers, gain new visits to your own blog and give you ideas, it’s also letting people know you’re not full of yourself and that you’re active in the online world. There are no perks to being a wallflower when you’re a blogger.

6: Comment On Other Blogs

Don’t just read other blogs, actually take time to comment on other blogs. If someone comments on your blog post and leaves a link to their own blog, aren’t you likely to click it because you’re curious and want to learn more about what kind of content they create?

I thought so. So, it goes without saying that you should make others curious about who you are and about what you write on your blog.

7: Don’t Forget Your Gravatar!

Don’t you just hate when people leave a comment, complete with a link to their blog, but have no picture?

It’s one thing when a blog owner doesn’t allow profile pics (I think it’s because they don’t like seeing those anonymous gray people or the Gravatar logo), but if a blogger has Gravatar enabled on their blog, it’s gonna look much better if you have an image of yourself there beside your comments.

It tells people you’re a real person and not some spam bot that’s leaving comments just to get traffic to your blog.

The more people see your face, the more curious they’ll be about you. If you’ve been commenting on blogs for months, they’ll likely come across your picture on numerous blogs and eventually think, “Who IS this? Now I’m curious because this person seems to comment a lot. Gee, let me click on the link to their blog and see what they’re all about.” TA-DA!!!

Gotta love the power of a photo.

8: Make Meaningful Comments

While a one liner like, “Awesome post!” may be exciting for you as a new blogger, more seasoned bloggers are sick of them and will usually delete it and assume it’s spam.

Add to the conversation that’s related to a specific post. Ask a question or, if there is no conversation going on, get one started! Make other readers and the blog owner think!

They’ll take time to respond (if they keep tabs on their blog comments) and trust me, they’ll remember you if you decide to comment on their posts regularly.

Then, who knows? Maybe they’ll even decide to check out a few of your posts and comment on them to return the favor.

9: Make Your Blog Easy To Navigate

There’s nothing more annoying than clicking on results from Google, reading a post and wanting more, only to find that…well, you can’t navigate their site!

Make site menus, category menus and even add a list of most used tags to your blog. You want people to hang out for a while and you’re not gonna be able to do that if they can’t find all of your content easily.

Actually, they’ll probably never return. You only get one chance to make a first impression, so make it a good one.

10: Pretty Is Great, But Functionality Is Better

Don’t get caught up in making your blog super pretty with matching colors and perfect pictures. It’s really about the functionality when it comes to blogging.

Actually, websites in general. Is your blog slow to load? Is the information pretty much useless babbling? Then that expensive custom design isn’t going to do much except mislead people. I think I speak for everyone when I say I hate being mislead.

So, it’s great that you want your blog to be pretty, but don’t worry about that until everything else is in tip top shape.

Craigslist isn’t a pretty site, but it’s easy to use so people keep going back. Think about it.

11: Focus!

It happens to the best of us, we come up with an idea, set up our blog, start creating content and social media profiles to promote our content, then something else comes along.

Whether it’s an online business opportunity or just another blog idea, it seems to be the best thing ever and all of a sudden our original plan that we’ve put so much work into goes right out the window.

It’s hard, but try to stay focused. Successful bloggers keep their goals in mind and they stick to one project before they even attempt another.

Don’t get side tracked simply because you find a shiny dime in the grass that promises to give you a lot without much work. Those are usually scams because in order to be successful online, you’re gonna have to do some serious work.

12: Take It One Step At A Time

Hey, I get it, you wanna get a lot done in a short period of time. Honestly, some things you can do right out the gate such as creating a blog, creating a couple of posts in a day or creating social media accounts.

However, it’s also important not to take on so much at once that you get overwhelmed. You’ll hit a wall and you’ll hit it fast if you’re trying to multitask before you’ve mastered one thing.

There’s no rush, take things slow and get to know each step of blogging like the back of your hand before trying to add something new.

This is going to save a lot of headaches and you’re more likely to stick to it if you take one step at a time.

13: Be Realistic

This is part of keeping your focus, but it’s worth noting that you should have realistic expectations. You’re not going to get rich in a week, a month and probably not even in a year.

Nothing comes easy (nothing legal anyway) and blogging is no different.

If you have goals of making $12,000 per month, then great! It’s totally doable, just don’t expect that kind of payment after only blogging for two days. If it was that simple, wouldn’t everyone be blogging and super successful?

Exactly, so be realistic. Keep things real for yourself because if you start blogging with those kind of ridiculous expectations you’re gonna get disappointed and burnt out really quick.

14: Be Patient

Blogging is a journey. If you’re new to the online world, there’s a huge learning curve. Success doesn’t happen overnight!

Be prepared to blog for nothing. Expect nothing in return for at least the first year.

Continue to network with other bloggers and grow a following. Things move slow with blogging, but if you keep going no matter what, things will eventually start to come to you and all of a sudden, work won’t seem like work at all.

15: Branch Out

If you start to run out of ideas for blog posts, maybe it’s time to branch out and recreate some of your old content on a different platform.

One of the most common ways to do this is by using YouTube. Did you write a review about a product you’ve tried? Create a video review of the same product for those who don’t like to read.

It’s also a great way to reach a wider audience and link back to your blog.

Creating E-Books is another way many successful bloggers branch out and increase their income. This is especially the case if you have a blog that covers many topics.

You could create an E-Book that is a revamped version of your online content that focuses only on one of the many topics your blog covers. If you have enough blog content, you can easily self-publish 6 or 7 E-Books without having to completely create new content.

16: Auto-Share Content

It’s time consuming to hit the publish button, then copy the url of your new post and log in to every single social media account you have just to share it.

Time is of the essence, especially if you’re a parent or full-time student or have a job you need to get to.

Find a plugin that allows you to connect your social media accounts and share your new posts automatically anytime you publish new content. It’s gonna save a lot of time and you’ll be less overwhelmed every time you publish a new post.

Plus, you won’t have to worry that you didn’t share your new content! I’ve forgotten many times in the past, but now it’s not something I have to worry or even think about.

17: Invest In Your Business

Yup, I just called your blog a business because that’s exactly what it is. Invest in it. When you start to make money from your blog, don’t just go shopping for that new outfit or that new skate deck you’ve been eyeballing, put some of that hard earned dough into some advertising for your blog to get more readers, visitors and sales.

Business is a risk, and even though blogging is less risk than a physical store, it’s still a matter of spending money to make money.

For example, if you’re using a free blogging platform with a subdomain, it’s time to shell out some money for hosting and a .com web address. Or, maybe it’s time to hire a custom website designer instead of using that free WordPress theme.

18: Seriously Consider Email Lists

Capturing emails and names makes affiliate marketing much easier, which is why so many successful bloggers recommend it. While it isn’t necessary to have a list (in my humble opinion) it’s definitely much easier to get sales if people are voluntarily inputting their info to receive updates from you.

Just make sure you’re honest about what they’ll be getting if they hand over their information because they can just as easily unsubscribe as quickly as they subscribed.

I consider this a more advanced technique (or maybe I just haven’t learned enough about it yet) but it’s definitely something to consider at some point in your blogging career.

Some start out building email lists, while others don’t even consider it until they’ve gotten the hang of creating content and getting traffic. It’s really your call. Actually, that’s why blogging is so awesome, everything is in your control and done on your own terms.

19: Guest Post

If you’re serious about blogging, guest posting should be on your list of things to do. Guest posting is when you write a post for someone else’s blog (you’ll usually get a byline) which could become part of your resume AND get traffic from the blog owner to check out your blog.

While there are plenty of blogs that pay for guest posts, it’s hard to get your foot in the door if you’re a new blogger, so it’s best just to guest post for free and focus on using this as a source of practice and traffic.

It’s really about getting your name out there for people to see. While your traffic increase may only be temporary, it could very well lead to paid gigs and a loyal following.

When submitting guest posts just be sure your content appeals to the readers of the blog you’re submitting to. Take your time to get to know the writing style accepted and pitch a topic to the site owner. If approved, it’s time to start writing!

Who knows? You may even land a gig as a regular contributor!

20: Photos Help

Featured photos is a common option for blog themes. If you’re using a theme that supports featured photos, then damnit, use photos!

Having photos won’t guarantee success, but it’s definitely more appealing if you have at least one photo for each blog post.

Snap your own or use stock photos for your posts. A picture really does speak a thousand words. Plus it makes your blog look prettier. Who doesn’t like a pretty blog?

21: Keep Learning

Successful bloggers are always learning new things. Once you’ve mastered one aspect of blogging, learn something new. Blogging skills build on one another to make one big project.

Blogging is about starting with one thing, learning it, then adding another thing and learning that. While some aspects of blogging may only need to be learned once, there are many that can keep you learning for a lifetime.

Never limit yourself when it comes to blogging because the job is never done. There is always room for improvement. Go back to your old posts and edit them because I’m sure you’ve created new posts that can be linked to in older posts and I’m even more certain there are plenty of typos you didn’t see the first time around.

Your goal is to constantly tweak and improve what you’ve already created. Make it better because no matter how great we think we are as bloggers, there’s always room for improvement.

Whenever you’ve come face to face with the pains of being a blogger, think of your goals, dreams and the 21 characteristics of successful bloggers. I’m sure you’ll find something to keep you motivated as long as you keep trying and never give up.


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